Build the company single source of truth
When data is only accessible to individual business units, it exists in a data silo. However, this data can inform decisions outside of the team that it's most relevant to. Implementing SSOT principles allows an organization to act with the confidence that it has not overlooked a dependency or trend when making a shift in strategy. This integration of data also prevents teams from drawing different conclusions if one dataset is more recent or more complete than the others.