When data is only accessible to individual business units, it exists in a data silo. However, this data can inform decisions outside of the team that it's most relevant to. Implementing SSOT principles allows an organization to act with the confidence that it has not overlooked a dependency or trend when making a shift in strategy. This integration of data also prevents teams from drawing different conclusions if one dataset is more recent or more complete than the others.
Metrocom can help you use data analytics to guide business decisions and minimize financial losses. Predictive analytics can suggest what could happen in response to changes to the business, and prescriptive analytics can indicate how the business should react to these changes. For instance, a business can model changes to pricing or product offerings to determine how those changes would affect customer demand.
Provide massive values in insights that can be game-changing in many industries and it can provide a much more accurate representations and insights as it covers more as- pects and factors than traditional data. This in turn gives whoever harnessed Big Data correctly an edge against competitors in their industry allowing those who use it correctly to have an advantage in their industry. It is more accurate than traditional data, covering more aspects and factors.
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